Thirsty Planet announces Rugby League World Cup Sponsorship Deal

Thirsty Planet Rugby League World CupWe are excited to announce that we have secured a major sponsorship deal with the Rugby League World Cup 2013 to become the official water partner of the tournament.

The sponsorship deal includes a significant donation to our charity partner, Pump Aid, which will help fund two Rugby League World Cup elephant pumps, helping to provide clean, safe drinking water to disadvantaged communities in Africa.

We will also have perimeter ads at each game, a presence on the Rugby League World Cup website and in the official match programmes, as well as placement of our water bottles at press conferences and in dressing rooms.

The Rugby League World Cup is a truly global sporting event, attracting media from over 100 countries. It is also a family-friendly tournament and one where hydration is a very important factor. That’s why it is such a fantastic natural partnership for us.

Thirsty Planet is an ethical brand with a strong emphasis on supporting communities, both in Africa and in the UK. As well as contributing towards providing clean, safe drinking water and improved sanitation in Africa, the brand also helps educate children on the importance of healthy hydration in UK classrooms. We are delighted to announce that as part of the sponsorship, the Rugby League World Cup will be donating to Pump Aid, which will contribute towards two elephant pumps for communities in Africa.

We’re looking forward to a great competition with a lasting legacy for both organisations and for communities both here and abroad.

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