Raising money for charity is no laughing matter; or so we thought? When the first Red Nose telethon was held in 1988, it took the nation by storm, caused undisguised hilarity across the country and raised an astonishing £15 million. Comic Relief was – quite literally – laughing all the way to the bank. The rest, as they say, is history. To date, our love affair with Comic Relief has helped raise more than £1 billion for charitable projects in the UK and Africa. Today, the great British public will be donating at the rate of £1,000 per second. So, you might want to spare a thought for the hard-working presenters and volunteers in the Comic Relief call center, processing all those donations. We did and decided what better way to keep the team hydrated than with Thirsty Planet spring water. So, we’ve donated all the bottled water they need to keep everyone in peak condition during the telethon. We have an affinity with Comic Relief because we share the same ethos - to work with communities in need and give them a leg up rather than a handout. It’s about being positive and bringing about lasting positive change. Thirsty Planet’s charity partner Pump Aid works with impoverished communities in sub-Saharan Africa to provide improved sanitation and clean water. Pump Aid helps local people install elephant pumps which are incredibly effective, built using local materials and maintained by the community. They not only save lives but spread a little happiness, joy and laughter. So, good luck to Comic Relief today. The money raised this Red Nose Day will transform more lives and help spread even more hope and happiness. Raising money for charity is no laughing matter – or so we thought.

To discover more about the work of Comic Relief visit www.comicrelief.com