The Power of Positive Drinking – and Thinking

Calling all design students! How good would it be to sink your teeth into a real-life commercial project? To work on a campaign where there were no boundaries, unleashing your passion and creativity to get first-hand experience working with some of the most fantastic up-and-coming brands as well as household names. Well, that’s where YCN comes in, giving young people the opportunity to do just that in their annual student awards.
Thirsty Planet are proud to have partnered with YCN, submitting a brief to fire the imagination and inspire a generation to get behind ‘The Power of Positive Drinking’. A transformational brand that exists to raise money for clean water projects in the Third World and which has raised more than £2 million since its launch in 2007. The brand has quite literally changed lives and saved lives.
It is really exciting for Thirsty Planet to become a sponsor of the YCN Student Awards and present the newly-refreshed Thirsty Planet brand as a live brief; a celebration of design, collaboration and the opportunity to do great things.
The YCN competition exists to stimulate, elevate and celebrate the freshest creative thinking and is open to students and recent graduates around the world.
The Power of Positive Drinking meets the Power of Positive Thinking. Wow! How amazing is that?
To read the Thirsty Planet creative brief, download the project pack and and learn more about YCN, click the link below. The Deadline for Submissions is 11.59pm GMT on Thursday 23rd March 2017.

http://www.ycn.org/awards/ycn-student-awards/2016-17-ycn-student-awards/briefs/thirsty-planet