buying ethical… making a difference or just a tick in the box
It’s hard when you’re producing a charity supporting product such as Thirsty Planet and really committed to making a real difference to be faced with those who just want to buy ethical to ‘wear the badge’ and to be ‘seen to be doing the right thing’.
There are many excellent charity-supporting brands on the market, giving customers their biggest choice ever. Some are clear about what they do to help make a measured difference, whilst others are not.
It must be a difficult decision for consumers and it’s no wonder especially in this economic climate that many consumers have become ‘charity cynics’.
The Zenith Report 2011 reporting on the UK Bottled Water market, raised the importance ‘that the correct message is delivered to the customer’ with respect to ethical waters, ensuring total transparency to allow consumers to make an informed choice.
It would be great if the message could be standardised to allow comparison across brands, to differentiate between those ‘ethical’ brands that are happy to appeal to the ethical market, have some charitable associations but don’t actually achieve very much, to those brands that donate significant amounts and are making a real impact.
Consumers deserve to know the facts, we all want to help and do something good, but we need to have confidence in the funding mechanism and level of donation.
The most frustrating situation however is when people do have enough understanding to make an informed choice and actually do consider the facts, but still don’t care enough.
They are happy to be seen to be buying an ‘ethical product’ but don’t really care about ‘why.’
Be sure that Thirsty Planet is committed to a guaranteed donation, paid direct to Pump Aid with every bottle and pack sold and that your donation gets to the heart of the issue and to the people who need our help most.
I was more than happy to find this web-site.I wished to thanks on your time for this excellent learn!! I positively having fun with each little bit of it and I’ve you bookmarked to check out new stuff you weblog post.
Thanks so much for your interest in our site – please keep supporting Thirsty Planet and checking out new content.
Aw, this was a very nice post. In idea I want to put in writing like this additionally – taking time and actual effort to make an excellent article… however what can I say… I procrastinate alot and on no account seem to get something done.
Heya this is an excellent write-up. I am going to mail that for you to this associates. When i stumbled on this specific while looking in yahoo and google I shall be likely to come back. nice one for discussing.
Can I just say what a aid to find someone who actually knows what theyre speaking about on the internet. You definitely know how to convey a problem to gentle and make it important. Extra people have to read this and understand this aspect of the story. I cant imagine youre no more widespread since you positively have the gift.
Outstanding content not to mention very easy towards fully understand story.
It’s some sort of shame you don’t employ a give money press button! I’d definitely give money for this brilliant website!
Very interesting info !Perfect just what I was looking for! “I meant what I said, and I said what I meant. An elephant’s faithful, one hundred percent.” by Dr. Seuss.
Thank you for your comment! We love this quote! Our Elephant Pumps are hard-working, based on simple technology that communities can build and maintain themselves. They are an appropriate and ‘faithful’ clean water solution which can be easily used by any age to generate their water needs immediately. Our elephant character is a reminder of how we can all play a part in making a very big difference to communities across Africa through Pump Aid’s installation of Elephant Pumps.